It starts with one folding table full of phone cases on a busy São Paulo sidewalk. Every sale buys another stand, and the street starts to notice.

Popcorn in front of the school, umbrellas the minute it rains, skewers, açaí, a food truck, a corner store. Managers keep every stall selling, even while you sleep.

When the street gets crowded, sell the whole empire, keep your Reputation and start again faster. Then pack up for the beaches of Rio de Janeiro.